Insights

Emergency situations often require a shift in decision-making frameworks that organisations are rarely ready for. These situations force organisations to make decisions with limited or ambiguous information. As organisations become more bureaucratic, moving outside regular systematic decision-making processes becomes difficult. In emergencies, a paradox emerges: the decisions carrying the greatest risk are often those made with the least information. The instinct is therefore

Large projects often stall because uncertainty accumulates faster than decisions can be made. Ambiguous conditions allow for multiple options, making operational misalignment and thus a loss of momentum likely. Rebuilding momentum becomes the central leadership challenge. My recent experience in Haiti shows that strategic narratives are among the most effective tools in such situations. However, building strategic narratives is not always straightforward and often involves a